Posted on
20 | 03 | 2013

Our company supports humanitarian action IT leaders in the battle for Maternity Hospitals

On March 18th 2013, Crystal Hall of the Hyatt Regency hotel in Belgrade hosted the first fundraising event aimed to support the humanitarian effort „IT leaders in the battle for Maternity Hospitals“bringing together a large number of esteemed guests from the business, political and public spheres. American Chamber of Commerce in Serbia and B92 Foundation have organized this donor event, following through on Microsoft’s initiative and enlisting support of IT leaders and Ministry of Health to raise around €65.000 for this noble cause. The funds will be used to purchase 35 CTG machines, which will be donated to 15 different maternity hospitals. Event organizers hope this move will motivate other companies and individuals in the country to join this humanitarian effort and provide assistance for the maternity wards, which would in turn make the conditions much better for mothers and babies.

This was the first time that dominant IT companies joined forces to achieve a shared socially responsible goal, while hoping to provide a positive example for companies in other industries such as banking, pharmaceuticals, retail, etc. ComTrade was one of the major donors, alongside with HP, Saga, Intel, Oracle, OSA Computer Engineering, SBS, Aigo BS and Ismart systems. Our company will continue to support similar efforts in the future, in line with its family-friendly policies and firm focus on community participation.

This orientation was reinforced by our CEO Alexis Lope Bello, who presented our donation to the hosts and during his address pointed out the following:
“IT leaders in the region have both the means and the motives to invest in the future and we all know there can be no future without talented young people to carry out the process of change. That is why ComTrade is proud to participate in this laudable initiative and to donate funds for procurement of essential nursery equipment such as CTG scanners used for prenatal diagnostics.”

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